Posted by ios Posted on 22:04 with No comments
Follower counts began to symbolize popularity, with higher counts bringing more users. Remarks indicated popularity of a post, keeping users active and about to be subjected to marketing calls. And likes... likes were badges of honour. A post with more likes than another was the most popular and useful of the two. Beyond that, high like counts indicated a high level of trust from users.
Gaming the System
What occurred next was predictable to anyone with a history or passing knowledge of SEO. Webmasters saw how valuable likes on their pages and posts were, so that they purchased likes. Often those likes came from accounts mass-produced by robots or by cheaply hired labour in India. Sadly, while those likes gave you larger numbers on your page, what didn't do anything else. Robots don't comment on posts. Robots do not buy your products. Perhaps they had click through to your own site, but this doesn't make you any benefit either.
It might not be easy to check out your pool of followers and ascertain which are bots, but Facebook can look and see when a site suddenly gets 10,000 likes all from a specific pool of users, who subsequently all go and like another page unrelated to the first, there is probably something tricky going on.
On Facebook now, there's an amazing quantity of competition for focus. It is not like other websites, where you may compete against other YouTube channels that are similar, or similar web log posts in the Google search results. There's no filtering. Users see a web feed of recent action by everyone they follow and buddy. There's no "activity by businesses" tab to click to, where they could see more focused content.
Yet the volume of activity which goes on every day is immense. As a business, you're competing not only with other companies due to their focus, but with their family members and friends.
What that means is that the user who likes your page will see more than a user who does not. A user who likes your posts with regularity will see more than the user who only follows your page. The user who likes the and comments on your own posts will see more.
Likes, it still motivates, though not for exactly the same motive. Your page having 10,000 likes isn't going to make it show up considerably over a page with 1,000 likes, not if those additional 9,000 likes are from profiles that don't comment or participate with your places.
Too Much, Too Fast
So, the original question is; is it a terrible thing to pull in way too many likes too fast? Requiring everything you realize from above, you can guess that the answer might be yes.
An incoming swarm of likes without a gradual build-up and trailing decrease looks abnormal. This could lead Facebook remove your followers, and to audit them and paid likes.
If you're suddenly seeing hundreds of new likes per day when you just had a few those users are probably not the type to stick around and participate on a regular basis. Sooner or later they'll no longer see your posts.
Then again, there's no actual punishment for pulling in likes too quickly, at least as far as public knowledge goes.
The supply of your sudden flow of likes is the deciding factor for whether or not they're likely to do you good or harm over time.
In the event you went to Fiverr or another site and you spend $10 on a couple thousand likes, you are not getting anything of value. No one can organically find tens of thousands of individuals who provide worth so readily which they charge such low rates and will likes your page.
If, in the other hand, you have just started a successful ad campaign targeting a brand new audience section, you are more likely to pull in a sizable number of likes from a group you formerly had little interaction with. This can be useful; the likes are from genuine engagement, in the end. Those people may very well continue raise their involvement to interact with your page, see your posts often and normally help your bottom line as well as your page.
The 3rd scenario is a typical one that should set the mind at ease. Envision the Facebook competition that is typical. This implies that running a contest is very likely to bring in a sudden inflow of new likes. Those likes won't get you in trouble and are perfectly legitimate; contests wouldn't be such a popular method of increasing engagement on Facebook, if they did.
Mending the Hole
Regrettably, for those who have bought likes in the past, you're diluting your userbase and you're hurting yourself. You can remove invalid likes, but there is no easy means to get it done. You must go into the manage likes conversation in your admin analytics, where you're presented with a summary of people enjoying your page. You can opt to eliminate them out of your page there. The drawback is that it requires quite a while and there is no mass removal program; all you are able to do is remove and inquire followers.